Key To Success

What do you do when you come across a key to success in a book you're reading? You ponder over it. Since I read many books and come across many keys, I thought it would be fun to share the ideas that arise as I contemplate a key to success. Reading is not just about absorbing information, it's also about contemplating, allowing the ideas to blossom within, and nurturing a seed tossed in the rich soil of the inner garden.

Location: Denver, Colorado, United States

I got my Master's degree in psychotherapy more than a decade ago. Since then I've studied the human condition with fascination. Over the years, I've learned a singular lesson: your life does not work when you oppose your soul nature. If you want a magical life, you have to drop your inauthentic transactions with the world. You discover your own power when you spend time alone to figure out what you really love to do.

Thursday, May 18, 2006

The Value Of Original Articles

When I was in college, the metric was an idol. Students focused more on their G.P.A. and their test scores than on what they were learning. They were more focused on taking the right amounts of credits to complete their major, then on their field of study.

After college, no one asked me about my grades, and no one even asked to see my diploma; my potential employers only wanted to know what I knew and whether those skills would help their business.

Now that I’m making my living online, I’m seeing that phenomena once again, the metric is more important than the knowledge.

This is very obvious when it comes to article marketing.

The original idea is superb—sharing nuggets of your expertise to help others. As a marketing tool, it brands you as an expert. Over time, it creates an audience and a dedicated readership.

Yet article spam is threatening to kill the value of articles.

It’s possible to buy articles in bulk and put your name on it as an author. It’s also possible to trick the filters, the human reviewers and the search engine robots, by changing the headline and using a thesaurus to change the words.

The purpose behind this whole phenomena is to increase backlinks to your website, improve your search engine placement, and increase traffic coming to your website. These are the metrics.

However, just as the purpose of college is to gather knowledge, improving one’s understanding of self, world, and life, so too the purpose of articles is to disseminate knowledge.

Sticking to the purpose, the metric takes care of itself.

Yet when the metric becomes the focus, the result is an outlay of superficiality. The value of knowledge becomes diluted. When 2,000 other people are saying pretty much the same thing, there isn’t much value to the content.

Ultimately, this incorrect focus causes a series of collapses. As search engine robots become more refined and human reviewers become more wary, the articles are cast aside, rejected, and the instant expert status is quickly lost.

There is another way. Really becoming an expert, studying your interests, becoming knowledgeable about it, and passing on the information to others.

Thus, rolling out one article after another, and providing readers with thought-provoking content, you’re a purveyor of value. It’s slower, but the branding lasts, and over time, as your articles circulate, your metric improves all by itself.

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Saleem Rana is a psychotherapist in Denver, Colorado. If you're up to the challenge and want to create the kind of freedom and lifestyle you truly deserve - starting now - then get his free book from


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